revenue of the media and entertainment industry

by ravitejafe

Due to the increase of content consumption in the industry, content generation has increased as well. But how is cloud computing application impacting the media and entertainment industry? Let’s find out.

Advantages of Cloud computing application in the media and entertainment industry

There are several advantages of implementing cloud computing in the media and entertainment industry. Let’s take a look at some of them.

Unpredictable Demand

There is increased flexibility in consumer demand. Due to this unpredictability, there is a need for media houses to deal with the spikes and surges in viewership in real-time. The characteristics of cloud computing are perfect to meet the level of scalability and flexibility required to meet requirements in a cost-effective manner.

Continuous expansion of content

To stay relevant in the competitive content creation world, the media and entertainment industry are constantly creating new content, producing new content, and distributing content as well. Without the implementation of cloud computing application, it would be impossible to manage, store, and deliver such a huge quantity of content. Delivery of content in a cost-effective manner is possible through the Cloud. Using hybrid or multi-cloud deployments can provide a great deal of flexibility, thus allowing the workload to be shifted seamlessly across private and public infrastructures.

The new age media and entertainment industry can benefit from cloud computing to contain storage costs to help in balancing the rising costs in various other areas. Shifting from a CAPEX model to an OPEX Cloud Model allows companies to reduce their sunk costs in delivery technologies, storage, and infrastructure. There are different tiers of cloud storage.

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